In times like these, when weather, prices, and costs test our resolve, it’s more important than ever to keep the faith. We face a challenging season, but I am heartened daily by the resilience I see in our industry. We are part of a community that pulls together, leans in, and supports one another—and that makes all the difference.

One source of inspiration is young entrepreneurs like Skyler Richardson, who is featured on the cover. Influenced by a cotton farming legacy, Skyler is charging forward in a different kind of farming—flowers. Skyler told us, “Some of us are like, why are we doing this? This is insanity in West Texas.” I imagine every farmer in Texas, Oklahoma, Kansas, and New Mexico can identify with that thought at the moment. Skylar’s resolve is refreshing, and we thought a little of the beauty that she grows would be welcome amid some dreary times.

This issue also features the wisdom and encouragement of seasoned veterans like PCCA Director Billy Eggemeyer and Chris Berry, the General Manager of Southwest Cotton Growers. Both can testify that grit and determination keep us going.

In our industry, we’ve recognized that now is a time for self-examination as well. PCCA is not just holding steady—we’re striving to improve, building demand for U.S. cotton, and enhancing our product to be more competitive. Through these collective efforts, we’re working to strengthen our standing and create new opportunities for tomorrow, even as we address the pressing issues of today.

We are all in this together, and I am grateful for the strength of our community. As I read this issue, I’m increasingly confident we will continue to overcome these trials and emerge stronger. I hope these stories do the same for you.

P.S. To our loyal PCCA grower-owners, thank you for standing with us and believing that we’re stronger together. Your dedication fuels PCCA.