There are five vice presidents that make up the executive team at PCCA. Each plays a critical role in the execution of board directives and project success at this cooperative. Debbie Bolding, PCCA’s Vice President of Information Systems, oversees all PCCA’s technology-related initiatives. Debbie has worked at PCCA since 1988 and assumed her current role in 2020.
Get to know Debbie better in the following Q&A.
Were you raised in agriculture or the cotton industry?
Yes, I grew up in Morton, Texas, where my grandfather, dad, and brother were all cotton farmers. We lived on one of our farms until I was in the fourth grade, and later, we built a house and moved to town.
In your opinion, what makes PCCA special?
Without a doubt, it is the people! Not only my coworkers but also the producers, gin employees, and the other merchants – all the people in the cotton industry are incredibly special. They have remarkably strong work ethics and are truly family-oriented, caring, and compassionate.
What is the biggest advantage or benefit PCCA grower-owners receive by utilizing our services?
The most significant advantage to our grower-owners is that by supporting us and marketing through us, they are supporting themselves. All of PCCA’s profits are returned to our grower-owners.
How does PCCA add value to gins?
PCCA offers and supports many services for the gins. We strive to provide the latest technology, constantly improving our systems to make their jobs as easy as possible. We have staff on call 24/7 year-round to be there and help when there are issues. Gins are such an integral partner for our grower-owners to be successful.
What is something PCCA does that our growers or gins may not know much about?
We pioneered many firsts in the cotton industry. PCCA was the first in the industry to set up and use High-Volume instrument (HVI) equipment to classify cotton. This reduced expenses and saved valuable time. PCCA developed the first electronic trading system, Telcot, in 1975, expanding market access to multiple buyers nationwide. PCCA created the Electronic Title System (ETS) patent, which reduced costs, improved efficiency for gins and merchants, and expedited shipments to mills and customers by eliminating paper warehouse receipts. The Seam®, Module Tracking, Module Truck Tracking, Grower Choice, PCCA Direct®, and PCCA Direct On-Call are just a few of the many options offered at PCCA.
What is your hope for the future of PCCA?
My hope for PCCA is that it continues for many generations to come and that we continue to do what our predecessors founded this company for: to help our grower-owners get the best possible price for their cotton and help them be successful. Why are you proud to work for cotton farmers?
Farmers are the hardest working, most loyal, giving and caring people. They are faced with obstacles they have absolutely no control over, but they get up each day and try again. They also deeply cherish their faith, families, friends and communities.
