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Letter from the President

This is one of the most challenging moments in history. It is the beginning of spring and yet the world seems to be in the darkest time of winter. As we all witness the effects of the COVID-19 virus on human health and the global economy, it is apparent that this event will mark the… Read more »

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Adding Value One Million Bales at a Time

  Since 1963, PCCA has been adding value to its grower-owners’ bottom lines through cotton warehousing services. What first began as two locations in Altus, Oklahoma, and Sweetwater, Texas, grew into a total of five with the addition of the Liberal, Kansas, location in 2004, and Rule and Big Spring, Texas, locations in 2008. With… Read more »

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Meet Shelley Heinrich: The Cotton Board

  Many people in the industry may be familiar with The Cotton Board and its efforts to support and promote the U.S. cotton industry, but do you know the faces of the organization in your area? Both Shelley Heinrich and Christi Short serve as Regional Communications Managers and work hard to educate and build relationships… Read more »

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Meet Christi Short: The Cotton Board

A Garland, Texas, native and graduate of Texas Tech University with a degree in agricultural communications, Christi Short has been involved in agriculture almost all her life. Though she did not grow up on a farm, as soon as she began riding horses and volunteering at equestrian centers in the Dallas area, the industry touched… Read more »

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The Legacy of Roy B. Davis

It is widely agreed that much of the success of the local and regional cotton co-ops of West Texas is attributable to one man: Roy B. Davis, General Manager of Plains Cooperative Oil Mill (now PYCO Industries, Inc.) from 1943 to 1971. He has been described as a man of vision, innovation and courage, and… Read more »

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Run Your Own Race: Ciera Ware

  Growing up she knew she always wanted to be involved in agriculture. It is in her blood, it is how she was raised, it is what she knows. For Ciera Ware, farming and taking care of the land is not only her profession, but her passion. “I think one of the most important things… Read more »

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Letter from the President

As I write this letter, most of us are wrapping up the Thanksgiving holiday. Personally, Thanksgiving is a time of reflection over the past year and all of the many blessings of life such as faith and family. For many, the next few months will be reminders of how economic conditions over the past few… Read more »

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Craig Heinrich Honored by CASNR

Each year, The College of Agricultural Sciences and Natural Resources at Texas Tech University honors individuals with the Gerald W. Thomas Outstanding Agriculturalist Awards. This award was established in 1969 and recognizes people who “contribute immeasurably to the general good of the agriculture industry.” According to CASNR, to be eligible to receive this honor the… Read more »

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The Future Is Now: Understanding and Reaching the Next Generation of Farmers

Research conducted by Erica Irlbeck, Ph.D. Texas Tech University, Department of Agricultural Education and Communications   Tradition or Forging New Paths? “Well, that is just the way we’ve always done it,” a seasoned father responded to his curious son/business partner in training on the topic of doing business with cooperatives. “Why is that dad?” responded… Read more »

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